INSTALLATION FOR CITIZEN IN MILANO SALONE / LIGHT is TIME

Status: Completed
Location: La Triennale Design Museum, Milan, Italie
Area: 423 m²
Program: Installation for CITIZEN

INSTALLATION FOR CITIZEN IN MILANO SALONE

Status: Completed
Location: La Triennale Design Museum, Milan, Italie
Area: 423 m²
Program: Installation for CITIZEN

INSTALLATION FOR CITIZEN IN MILANO SALONE / LIGHT is TIME

LIGHT is TIME

TIME IS LIGHT and LIGHT IS TIME
"Time is light and light is time." We found inspiration from CITIZEN 's watch-making and finally hit on this simplest of concepts: "LIGHT is TIME." Light was born at the instant of the Big Bang, the universe's beginning. From beyond the horizon, the rising Sun slowly covers the Earth in light, shadows transform into different shapes, the seasons transit colours in nature and the waxing and waning of the Moon changes. When humanity noticed these things, we unknowingly created the concept of time.

LIGHT is TIME
CITIZEN came to take on the challenge of making watches where "time changes by light" in accordance with the company's philosophy of "watches for all citizens."
"LIGHT is TIME" is an installation of light and time. At the Triennale di Milano exhibition hall, we will present a magnificent space made from 80,000 "base-plates," the structural device that supports all of a watch's components. There, we envision a space-orchestration where light will fill the space, composing, through sound and vision, a sense of light and time never experienced by humanity before. In this exhibition, we have created a space of light and excavated within it three primary volumes to exhibit everything from CITIZEN's first pocket watch as the company's origin, through to the latest satellite watches. We hope attendees will experience and share in CITIZEN's mission - the search to the question:” What makes a watch.”

21st CENTURY LIGHT FOR TIME
Time is light. If there were no light, then there would be no time. In the 20th century mankind digitized time, measured it and continued to economize our time, until eventually we forgot about its relationship with essence of light. Without light we never would have had the wonders of the universe, the richness of our planet or the joy and pleasure of our life.
"LIGHT is TIME"—the manifestation of light's return to time—is our great challenge of "21st-century light."

Project Information:

Status: Completed
Location: La Triennale Design Museum, Milan, Italie
Dates: 2014
Area: 423 m²
Commission Type: Private
Client: CITIZEN WATCH Co., LTD
Program: Installation for CITIZEN

Project Team:

Installation: DGT, Paris
Technical direction: Luftzug, Amsterdam
Project coordination: IXI Co., Ltd. Tokyo
Producer: ADK, Tokyo
Construction: Xilografia, Milan